Babes Brunch Club: Branding & Experience Design

Babes Brunch Club is an ongoing passion project born from the desire to create a warm, intentional space for women to connect. With no previous identity or structure, we developed the brand from the ground up — from naming and visual direction to content and experiential design.

Key Results:

Emotional Positioning & Concept Creation:
We defined a clear brand purpose and tone that centers around connection, comfort, and the beauty of everyday rituals. The project blends hospitality, lifestyle, and community-building into a unique concept that resonates deeply with its audience.

Visual Identity & Art Direction:
From logo and color palette to menu design, photography, and event styling, we created a cohesive, feminine, and photogenic identity. Every touchpoint was designed to feel soft, curated, and emotionally engaging — reflective of the kind of experience the brand promises.

Experience & Content Strategy:
Beyond the brand’s visual system, we crafted a content strategy and experience flow that guides every edition of the event — from ticket launch to post-brunch storytelling. The concept evolves monthly, always anchored in seasonal moods and intentional detail.