Más que ropa, una conexión con la naturaleza
Yabirú es una marca de ropa infantil que pone el foco en la calidad y la naturaleza. Diseñan prendas pensadas para conectar a los niños con el mundo que los rodea. Yabirú buscaba construir una marca con personalidad y valores propios, que los diferenciaran. No querían hablar solo de ropa, sino también de la naturaleza autóctona que los rodea.
Por eso trabajamos en una estrategia de branding integral que pusiera en el centro su conexión con la naturaleza, el deseo de inspirar curiosidad, crear recuerdos y su compromiso con la calidad y el diseño.
Hoy, Yabirú es reconocida no solo por la calidad de su ropa para niños, sino también por promover un estilo de vida conectado con la naturaleza y el cuidado del medioambiente. Su enfoque auténtico resuena con consumidores que valoran vivir en armonía con el mundo natural.
More Than Clothes, It's a Nature Connection
Yabirú is a brand of children's clothing that's all about quality and nature. They create garments designed to connect kids with the world around them. Yabirú wanted to make sure their brand had a unique personality and values that set them apart. They didn't just want to talk about clothes; they wanted to talk about the indigenous nature that surrounds them.
That's why we worked with Yabirú to develop a comprehensive branding strategy that focused on their connection to nature, their desire to inspire curiosity and create memories, and their dedication to quality and design.
Today, Yabirú is known for more than just their high-quality kids' clothes. They're also known for promoting a lifestyle that's all about nature and environmental conservation. Their authentic approach resonates with consumers who are passionate about living in harmony with the natural world.